"⋯Do i need it, do i, do i really need this?": Exploring the role of rationalization in impulse buying episodes

Advances in Consumer Research

Volumn 36, Issue , 2009, Pages 248-253

  Chatzidakis, Andreas ^a   Smith, Andrew P ^b   Hibbert, Sally ^b  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052836932     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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