Just moseying around and happening upon it versus a master plan: Minimizing regret in impulse versus planned sales promotion purchases

Psychology and Marketing

Volumn 23, Issue 1, 2006, Pages 57-73

  Spears, Nancy ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

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EID: 31144444440     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20110     Document Type: Review

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