Multiword keyword recommendation system for online advertising

Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011

Volumn , Issue , 2011, Pages 423-427

  Thomaidou, Stamatina ^a   Vazirgiannis, Michalis ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Keyword selection; Online advertising; Sponsored search; Textual advertising

Indexed keywords

ADVERTISING CAMPAIGN; INDUSTRIAL SOLUTIONS; KEYWORD SELECTION; LANDING PAGES; MULTI-WORD; ONLINE ADVERTISING; REAL WORLD DATA; SEARCH QUERIES; SEARCH RESULTS; SEARCH-RESULT SNIPPET; SOCIAL NETWORKS; SPONSORED SEARCH; WEB ADVERTISING;

LANDING; MARKETING; PROFITABILITY; SEARCH ENGINES; USER INTERFACES; WORLD WIDE WEB;

SOCIAL NETWORKING (ONLINE);

EID: 80052794861     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ASONAM.2011.70     Document Type: Conference Paper

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