Lessons from an "Oops" at Consumer Reports: Consumers follow experts and ignore invalid information

Journal of Marketing Research

Volumn 48, Issue 1, 2011, Pages 1-12

  Simonsohn, Uri ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Expert advice; Field data; Hindsight bias; Infant car seats; Invalid information

Indexed keywords

EID: 79952027846     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.1.1     Document Type: Article

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