The utility of prestige: Chinese and American hedonic ratings of prestige goods

Journal of Global Marketing

Volumn 24, Issue 4, 2011, Pages 287-304

  Adams, Russell ^a  

^a UNIVERSITY OF TEXAS AT BROWNSVILLE   (United States)

Author keywords

China; Collectivism; Culture; Hedonic; International marketing; Luxury goods

Indexed keywords

EID: 80052604405     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911762.2011.602320     Document Type: Article

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