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Volumn 29, Issue 6, 2001, Pages 383-388

An analysis of 6 decades of hygiene-related advertising: 1940-2000

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ANTIBIOTIC RESISTANCE; ARTICLE; CONSUMER; HYGIENE; MARKETING;

EID: 0035663321     PISSN: 01966553     EISSN: None     Source Type: Journal    
DOI: 10.1067/mic.2001.118618     Document Type: Article
Times cited : (6)

References (29)
  • 1
    • 85021277271 scopus 로고    scopus 로고
  • 9
    • 0034170258 scopus 로고    scopus 로고
    • On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugs
    • (2000) Psychol Rep , vol.6 , pp. 597-607
    • Pinto, M.B.1
  • 14
    • 0025579750 scopus 로고
    • The private side of public health: Sanitary science, domestic hygiene, and the germ theory, 1870-1900
    • (1990) Bull Hist Med , vol.64 , pp. 509-539
    • Tomes, N.1
  • 28
    • 0028283664 scopus 로고
    • Paid counter-advertising: Proven strategy to combat tobacco use and promotion
    • (1994) Am J Prev Med , vol.10 , pp. 8-10
    • Blum, A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.