Broadcasting Behavior Change: A Comparison of the Effectiveness of Paid and Unpaid Media to Increase Folic Acid Awareness, Knowledge, and Consumption Among Hispanic Women of Childbearing Age

Health Promotion Practice

Volumn 8, Issue 2, 2007, Pages 145-153

  Flores, Alina L ^a   Prue, Christine E ^a   Daniel, Katherine Lyon ^a  

^a NATIONAL CENTER ON BIRTH DEFECTS AND DEVELOPMENTAL DISABILITIES   (United States)

Author keywords

folic acid; Hispanic; PSA; paid media; Spanish language

Indexed keywords

FOLIC ACID;

ADOLESCENT; ADULT; ARTICLE; ATTITUDE TO HEALTH; DIET SUPPLEMENTATION; ECONOMICS; EDUCATION; ETHNOLOGY; EVALUATION; FEMALE; HEALTH CARE QUALITY; HEALTH EDUCATION; HEALTH PROMOTION; HISPANIC; HUMAN; INTERVIEW; LANGUAGE; MASS MEDIUM; METHODOLOGY; NEURAL TUBE DEFECT; PHYSIOLOGY; PREGNANCY; PRENATAL CARE; PUBLIC HEALTH SERVICE; SOCIAL MARKETING; UNITED STATES; UTILIZATION REVIEW;

ADOLESCENT; ADULT; CENTERS FOR DISEASE CONTROL AND PREVENTION (U.S.); DIETARY SUPPLEMENTS; FEMALE; FLORIDA; FOLIC ACID; HEALTH EDUCATION; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HISPANIC AMERICANS; HUMANS; INTERVIEWS; LANGUAGE; MASS MEDIA; NEURAL TUBE DEFECTS; PREGNANCY; PRENATAL CARE; PROGRAM EVALUATION; SOCIAL MARKETING; TEXAS; UNITED STATES;

EID: 34250639493     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839906289167     Document Type: Article

References (24)

1. Ahluwalia, I.B., & Lyon Daniel, K. (2001). Are women with recent live births aware of the benefits of folic acid? Morbidity and Mortality Weekly Report, 50(RR06), 3-14.
2. Baker, E.A., Bouldin, N., Durham, M., Lowell, M.E., Gonzalez, M., Jodaitis, N., et al. (1997). Latino Health Advocacy Program: A collaborative lay health advisor approach. Health Education and Behavior, 24(4), 495-509.
3. Balluz, L.S., Kieszak, S.M., Philen, R.M., & Mulinare, J. (2000). Vitamin and mineral supplement use in the United States: Results from the Third National Health and Nutrition Examination Survey. Archives of Family Medicine, 9, 258-262.
4. Bandura, A. (1986). Social foundations of thought and action. Englewood Cliffs, NJ: Prentice Hall.
5. Bandura, A. (1989). Social cognitive theory. In R. Vasta (Ed.), Annals of child development (Vol. 6, pp. 1-60). Greenwich, CT: JAI.
6. Centers for Disease Control and Prevention. (CDC). (1992). Recommendations for the use of folic acid to reduce the number of cases of spina bifida and other neural tube defects. Morbidity and Mortality Weekly Report, 41, RR-14.
7. Centers for Disease Control and Prevention. (CDC). (1996). Prevalence of spina bifida at birth—United States, 1983-1990: A comparison of two surveillance systems. Morbidity and Mortality Weekly Report, 45, SS-2.
8. Centers for Disease Control and Prevention. (CDC). (2000). Neural tube defect surveillance and folic acid intervention—Texas-Mexico border, 1993-1998. Morbidity and Mortality Weekly Report, 49, 01.
9. Centers for Disease Control and Prevention. (CDC). (2004). Spina bifida and anencephaly before and after folic acid mandate. Morbidity and Mortality Weekly Report, 53(17), 362-365.
10. Centers for Disease Control and Prevention. (CDC). (2005). Use of dietary supplements containing folic aid among women of childbearing age—United States, 2005. Morbidity and Mortality Weekly Report, 54(38), 955-958.
11. Feuchtbaum, L.B., Currier, R.J., Riggle, S., Robertson, M., Lorey, F.W., & Cunningham, G.C. (1999). Neural tube defect prevalence in California (1990-1994): Eliciting patterns by type of defect and maternal race/ethnicity. Genet Test, 3, 265-272.
12. The Gallup Organization for the National March of Dimes Birth Defects Foundation. (1998). Preparing for pregnancy III: Third national survey of women’s behavior and knowledge relative to consumption of folic acid and other vitamins and pre-pregnancy care 1998 (Report # 31-1154-98). White Plains, NY: March of Dimes.
13. Hammond, S.L., Volansky, M., Treiman, K., & Child, W. (1998). Folic acid and birth defects prevention: Focus group research with women at risk (Task Order No. 927650). Morbidity and Mortality Weekly Report.
14. Henshaw, S.K. (1998). Unintended pregnancy in the United States. Family Planning Perspectives, 30(1), 24-29.
15. Jasti, S., Siega-Riz, A.M., & Bentley, M.E. (2003). Dietary supplement use in the context of health disparities: cultural., ethnic and demographic determinants of use. Journal of Nutrition, 133, 2010S-2013S.
16. Lyon Daniel, K., Prue, C., & Volansky, M. (2002). Evaluating the Folic Acid Communication Campaign. In A. Steckler & L. Linnan (Eds.), Process evaluation for public health interventions and research. San Francisco: Jossey-Bass.
17. Maibach, E., & Parrott, R. L. (Eds.). (1995). Designing health messages: Approaches for communication theory and public health practice. Thousand Oaks, CA: Sage.
18. McFarlane, J. (1996). De madres a madres: An access model for primary care. American Journal of Public Health, 86(6), 879-880.
19. Pérez-Escamilla, R., Himmelgreen, D., Bonello, H., Peng, Y., Mengual., G., González, A., et al. (2000). Marketing nutrition among urban Latinos: The ¡salud! campaign. Journal of the American Dietetic Association, 100(6), 698-701.
20. Porter Novelli. (2004). HealthStyles. Washington, DC: Author.
21. Prochaska, J.O., & Velicer, W.F. (1997). The Transtheoretical Model of health behavior change. American Journal of Health Promotion, 12, 38-48.
22. Ramirez, A.G., Villareal., R., McAlister, A., Gallion, K.J., Suarez, L., & Gomez, P. (1999). Advancing the role of participatory communication in the diffusion of cancer screening among Hispanics. Journal of health Communication, 4, 31-36.
23. Waitzman, N.J., Romano, P.S., & Grosse, S.D. (2005). Half-life of cost of illness estimates: The case of spina bifida. In D. F. Wyszynski (Ed.), Neural tube defects: From origin to treatment (pp. 341-351). New York: Oxford University Press.
24. Williams, L.J., Rasmussen, S., Flores, A.L., Kirby, R., & Edmonds, L. (2005). Decline in the prevalence of spina bifida and anencephaly by race-ethnicity, 1995-2002. Pediatrics, 166, 580-565.