메뉴 건너뛰기




Volumn 57, Issue 7-8, 2011, Pages 599-609

Integrating R&D and marketing in new product development

Author keywords

Empirical evidence; Integration; Marketing; NPD; R D; Theoretical framework

Indexed keywords

CRITICAL ACTIVITIES; EMPIRICAL EVIDENCE; EMPIRICAL STUDIES; INDIVIDUAL FACTORS; INTEGRATED FRAMEWORKS; INTEGRATED RESEARCH; INTEGRATION FRAMEWORKS; INTEGRATION LEVELS; NEW PRODUCT DEVELOPMENT; NPD; QUESTIONNAIRE SURVEYS; RESEARCH PROTOCOL; SCIENTIFIC LITERATURE; THEORETICAL FRAMEWORK;

EID: 80051941538     PISSN: 00392480     EISSN: None     Source Type: Journal    
DOI: 10.5545/sv-jme.2011.004     Document Type: Article
Times cited : (13)

References (17)
  • 1
    • 33644830457 scopus 로고    scopus 로고
    • A cross-national investigation of the R&D - Marketing interface in the product innovation process
    • DOI 10.1016/j.indmarman.2004.09.024, PII S0019850106000083
    • Song, M., Thieme, R.J. (2006). A crossnational investigation of the R&D - marketing interface in the product innovation process. Industrial Marketing Management, vol. 35, p. 308-322. (Pubitemid 43355989)
    • (2006) Industrial Marketing Management , vol.35 , Issue.3 , pp. 308-322
    • Song, M.1    Thieme, R.J.2
  • 4
    • 0002511933 scopus 로고
    • A Model for studying R&D - marketing interface in the product innovation process
    • Gupta, A.K., Raj, S.P., Wilemon, D. (1986). A Model for studying R&D - marketing interface in the product innovation process. Journal of Marketing, vol. 50, p. 7-17.
    • (1986) Journal of Marketing , vol.50 , pp. 7-17
    • Gupta, A.K.1    Raj, S.P.2    Wilemon, D.3
  • 5
    • 29344432072 scopus 로고
    • Improving R&D - marketing relations in technologybased companies: Marketing's perspective
    • Gupta, A.K., Wilemon, D. (1991). Improving R&D - marketing relations in technologybased companies: Marketing's perspective. Journal of Marketing Management, vol. 7, p. 25-43.
    • (1991) Journal of Marketing Management , vol.7 , pp. 25-43
    • Gupta, A.K.1    Wilemon, D.2
  • 6
    • 0030141479 scopus 로고    scopus 로고
    • Integrating R & D and marketing: A review and analysis of the literature
    • DOI 10.1016/0737-6782(96)00025-2, PII S0737678296000252
    • Griffin, A., Hauser, J.R. (1996). Integrating R&D and marketing: A review and analysis of the literature. Journal of Product Innovation Management, vol. 13, p. 191-215. (Pubitemid 126359540)
    • (1996) Journal of Product Innovation Management , vol.13 , Issue.3 , pp. 191-215
    • Griffin, A.1    Hauser, J.R.2
  • 7
    • 0036342233 scopus 로고    scopus 로고
    • A contingency model for studying R&D-marketing integration in NPD context
    • Lu, I., Chang, T. (2002). A contingency model for studying R&D - marketing integration in NPD. International Journal of Technology Management, vol. 24, no. 2-3, p. 143-164. (Pubitemid 34882584)
    • (2002) International Journal of Technology Management , vol.24 , Issue.2-3 , pp. 143-164
    • Lu, L.-Y.1    Chang, T.-J.2
  • 8
    • 38149120437 scopus 로고
    • Determinants of R&D - marketing integration in high-tech Japanese firms
    • Parry, M.E., Song, M.X. (1993). Determinants of R&D - marketing integration in high-tech Japanese firms. Journal of Product Innovation Management, vol. 10, no. 1, p. 4-22.
    • (1993) Journal of Product Innovation Management , vol.10 , Issue.1 , pp. 4-22
    • Parry, M.E.1    Song, M.X.2
  • 9
    • 33644817043 scopus 로고    scopus 로고
    • National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
    • DOI 10.1016/j.indmarman.2005.09.007, PII S0019850106000071
    • Garett, T.C., Buisson, D.H., Yap, C.M. (2006). National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand. Industrial Marketing Management, vol. 35, p. 293-307. (Pubitemid 43355988)
    • (2006) Industrial Marketing Management , vol.35 , Issue.3 , pp. 293-307
    • Garrett, T.C.1    Buisson, D.H.2    Yap, C.M.3
  • 11
    • 44849123759 scopus 로고    scopus 로고
    • PhD Thesis, Delft University of Technology, Faculty of Industrial Design Engineering, Delft
    • Kleinsmann, M.S. (2006). Understanding Collaborative Design. PhD Thesis, Delft University of Technology, Faculty of Industrial Design Engineering, Delft.
    • (2006) Understanding Collaborative Design
    • Kleinsmann, M.S.1
  • 12
    • 1542285920 scopus 로고    scopus 로고
    • Innovation sources of large and small technology-based firms
    • Bommer, M., Jalajas, D.S. (2004). Innovation sources of large and small technology-based firms. IEEE Transactions on Engineering Management, vol. 51, no. 1, p. 13-18.
    • (2004) IEEE Transactions on Engineering Management , vol.51 , Issue.1 , pp. 13-18
    • Bommer, M.1    Jalajas, D.S.2
  • 13
    • 84992933574 scopus 로고    scopus 로고
    • Perception of managerial characteristics and organizational performance: comparative evidence from Israel, Slovenia, and the USA
    • Sanyal, R.N., Guvenli, T. (2004). Perception of managerial characteristics and organisational performance: Comparative evidence from Israel, Slovenia, and the USA. Cross Cultural Management, vol. 11, no. 2, p. 35-57. (Pubitemid 38790116)
    • (2004) Cross Cultural Management , vol.11 , Issue.2 , pp. 35-57
    • Sanyal, R.N.1    Guvenli, T.2
  • 14
    • 80051935788 scopus 로고    scopus 로고
    • Office for Official Publications of the European Communities, Luxemburg. Available at:, accesed on 2008-09-05
    • Eurostat (2003). SMEs in Europe - Candidate Countries. Office for Official Publications of the European Communities, Luxemburg. Available at: Http://epp.eurostat.ec.europa.eu/ cache/ITY-OFFPUB/KS-CJ-04-001/EN/KSCJ- 04-001-EN.PDF, accesed on 2008-09-05
    • (2003) SMEs in Europe - Candidate Countries
  • 16
    • 85138750860 scopus 로고    scopus 로고
    • A partial least square latent variable modeling approach for measuring interaction effects: Results from a monte carlo simulation study and voice mail emotion/ adoption study
    • Cleveland, Ohio, from, accesed on 2008-03- 22
    • Chin, W.W., Marcolin, B.L., Newsted P.R. (1996). A partial least square latent variable modeling approach for measuring interaction effects: Results from a monte carlo simulation study and voice mail emotion/ adoption study. Proceedings of the 17th International Conference on Information Systems, , Cleveland, Ohio, from http://disc-nt.cba. uh.edu/chin/icis96.pdf, accesed on 2008-03- 22, p. 21-41.
    • (1996) Proceedings of the 17th International Conference on Information Systems , pp. 21-41
    • Chin, W.W.1    Marcolin, B.L.2    Newsted, P.R.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.