A contingency model for studying R&D-marketing integration in NPD context

International Journal of Technology Management

Volumn 24, Issue 2-3, 2002, Pages 143-164

  Lu, Luan Yuan ^a   Chang, Tsun Jin ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Contingency view; Integrative mechanisms; New product development (NPD); R D marketing integration

Indexed keywords

CUSTOMER SATISFACTION; DATA PROCESSING; INDUSTRY; MANAGERS; MARKETING; MATHEMATICAL MODELS; PRODUCT DESIGN; RESEARCH AND DEVELOPMENT MANAGEMENT; STATISTICAL METHODS;

CONTINGENCY MODEL; NEW PRODUCT DEVELOPMENT; RESEARCH AND DEVELOPMENT-MARKETING INTEGRATION;

PRODUCT DEVELOPMENT;

EID: 0036342233     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: 10.1504/ijtm.2002.003049     Document Type: Article

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