Effects on Visual Weight Perceptions of Product Image Locations on Packaging

Sensory Marketing: Research on the Sensuality of Products

Volumn , Issue , 2011, Pages 259-278

  Kahn, Barbara E ^a   Deng, Xiaoyan ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80051720760     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203892060     Document Type: Chapter

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