Cognitive tools for successful branding

Applied Linguistics

Volumn 32, Issue 4, 2011, Pages 369-388

  Hernández, Lorena Pérez ^a  

^a UNIVERSITY OF LA RIOJA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80051652424     PISSN: 01426001     EISSN: 1477450X     Source Type: Journal    
DOI: 10.1093/applin/amr004     Document Type: Article

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