Purchase power: An examination of consumption as voting

Journal of Marketing Management

Volumn 27, Issue 9-10, 2011, Pages 1059-1079

  Moraes, Caroline ^a   Shaw, Deirdre ^b   Carrigan, Marylyn ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Consumer power; Consumer voting; Foucault

Indexed keywords

EID: 80051639786     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.565726     Document Type: Article

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