The consumer as "Voter," "Judge," and "Jury": Historical origins and political consequences of a marketing Myth

Journal of Macromarketing

Volumn 31, Issue 1, 2011, Pages 8-18

  Schwarzkopf, Stefan ^a  

^a Copenhagen Business School MPP ^*  (Denmark)

Author keywords

consumer sovereignty; democracy; market research; marketing concept; marketing history

Indexed keywords

EID: 79952257088     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146710378168     Document Type: Article

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