Consumer generated advertising in blogs

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Volumn , Issue , 2010, Pages 248-261

  Mutum, Dilip ^a   Wang, Qing ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

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EID: 79961177939     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-60566-792-8.ch013     Document Type: Chapter

References (65)

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