British overseas retailing, 1900-60: International firm characteristics, market selections and entry modes

Business History

Volumn 53, Issue 4, 2011, Pages 530-556

  Alexander, Nicholas ^a  

^a Lancaster University   (United Kingdom)

Author keywords

Characteristics; Entry mode; International; Market selection; Marketing; Retail

Indexed keywords

ECONOMIC THEORY; GLOBALIZATION; INDUSTRIAL ENTERPRISE; INTERNATIONAL RELATIONS; MARKET SYSTEM; MARKETING; RETAILING; TWENTIETH CENTURY;

UNITED KINGDOM;

EID: 79960968308     PISSN: 00076791     EISSN: 17437938     Source Type: Journal    
DOI: 10.1080/00076791.2011.574691     Document Type: Article

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