Selling the sewing machine around the world: Singer's international marketing strategies, 1850-1920

Enterprise and Society

Volumn 7, Issue 2, 2006, Pages 266-314

  Godley, Andrew ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646768175     PISSN: 14672227     EISSN: 14672235     Source Type: Journal    
DOI: 10.1093/es/khj037     Document Type: Review

References (52)

1. Bairoch, Paul. Cities and Economic Development. London, 1988.
2. Bayly, Christopher A. The Birth of the Modern World, 1780-1914: Global Connections and Comparisons, Oxford, U.K., 2004.
3. Brandon, Ruth. A Capitalist Romance: Singer and the Sewing Machine, Philadelphia, 1977.
4. Calder, Lendol. Financing the American Dream: A Cultural History of Credit. Princeton, N.J., 1998.
5. Carstensen, Fred. American Enterprise in Foreign Markets. Chapel Hill, N.C., 1984.
6. Chandler, Alfred D., Jr. The Visible Hand: The Managerial Revolution in American Business. Cambridge, Mass., 1977.
7. Davies, Robert. Peacefully Working to Conquer the World. New York, 1976.
8. Dicke, Thomas S. Franchising in America: The Development of a Business Method. Chapel Hill, N.C., 1992.
9. Dyer, Davis, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons from 165 Years of Brand Building at Proctor & Gamble. Cambridge, Mass., 2004.
10. Foreman-Peck, James. A History of the World Economy: International Economic Relations since 1850. Hemel Hempstead, U.K., 1995.
11. Friedman, Walter. Birth of a Salesman: The Transformation of Selling in America. Cambridge, Mass., 2004.
12. Hounshell, David. From the American System to Mass Production, 1800-1932. Baltimore, Md., 1984.
13. Jeffreys, James B. The Distribution of Consumer Goods. Cambridge, U.K., 1950.
14. Jobber, David. Principles and Practice of Marketing. 4th ed. Maidenhead, U.K., 2004.
15. Johnson, Paul A. Saving and Spending: The Working-Class Economy in Britain, 1870-1939. Oxford, U.K., 1985.
16. Laird, Pamela. Advertising Progress: American Business and the Rise of Consumer Marketing. Baltimore, Md., 1998.
17. Mitchell, Brian R. British Historical Statistics. Cambridge, U.K., 1988.
18. _. International Historical Statistics: Africa, Asia, and Oceania. Basingstoke, U.K., 2003.
19. _. International Historical Statistics: Americas, 1750-2000. Basingstoke, U.K., 2003.
20. _. International Historical Statistics: Europe, 1750-2000, Basingstoke, U.K., 2003.
21. Tedlow, Richard. New and Improved: The Story of Mass Marketing in America. New York, 1990.
22. Thomson, Ross. The Path to Mechanized Shoe Production in the United States. Chapel Hill, N.C., 1989.
23. Wilkins, Mira. The Emergence of Multinational Enterprise: American Business Abroad from the Colonial Era to 1914. Cambridge, Mass., 1970.
24. Bourne, Frederick G. "American Sewing Machines." In One Hundred Years of American Commerce, ed. Chauncey M. Depew. 1895; New York, 1968, p. 530.
25. Bowden, Sue, and Avner Offer. "Household Appliances and the Use of Time: The United States and Britain since the 1920s." Economic History Review 47 (Nov. 1994): 725-48.
26. Coffin, Judith. "Consumption, Production, and Gender: The Sewing Machine in Nineteenth-Century France." In Gender and Class in Modern Europe, ed. Laura Frader and Sonya Rose. Cornell, N.Y., 1996, pp. 111-41.
27. _. "Credit, Consumption, and Images of Women's Desires: Selling the Sewing Machine in Late Nineteenth-Century France." French Historical Studies 18 (Spring 1994): 749-83.
28. Davies, Robert. "'Peacefully Working to Conquer the World': The Singer Manufacturing Company in Foreign Markets, 1854-1889." Business History Review 43 (Autumn 1969): 299-346.
29. Fletcher, Scott, and Andrew Godley. "Foreign Direct Investment in British Retailing, 1850-1962." Business History 42 (April 2000): 43-62.
30. Godley, Andrew. "Foreign Multinationals and Innovation in British Retailing: 1850-1962." Business History 45 (Jan. 2003): 80-100.
31. _. "The Global Diffusion of the Sewing Machine, 1850-1914." Research in Economic History 20 (2001): 1-46.
32. _. "Pioneering Foreign Direct Investment in British Manufacturing." Business History Review 73 (Autumn 1999): 394-429.
33. _. "Singer in Britain: The Diffusion of Sewing Machine Technology and Its Impact on the Clothing Industry in the United Kingdom, 1860-1905." Textile History 27 (Spring 1996): 59-76.
34. Jack, Andrew. "The Channels of Distribution for the Innovation: The Sewing Machine Industry in America." Explorations in Entrepreneurial History 9 (Feb. 1957): 113-41.
35. Koehn, Nancy. "Henry Heinz and Brand Creation in the Late Nineteenth Century." Business History Review 73 (Autumn 1999): 349-93.
36. Kuwahara, Tetsuya. "Early Foreign Multinationals in Japan and the Indigenous Firms: Singer Sewing Machine and Japanese Enterprises, 1901-1960s" [in Japanese]. Kokumin Keizai Zasshi [Journal of Economics and Business Administration] 185 (May 2002): 45-63.
37. Lamoreux, Naomi R., Daniel M. G. Raff, and Peter Temin. "Beyond Markets and Hierarchies: Toward a New Synthesis of American Business History." American Historical Review 108 (April 2003): 404-33.
38. McDermott, Michael. "Singer: Competition and Closure." In The History of Clydebank, comp. John Hood. Glasgow, 1988, pp. 151-66.
39. Oddy, Nicholas. "A Beautiful Ornament in the Parlour or Boudoir: The Domestication of the Sewing Machine." In The Culture of Sewing: Gender, Consumption, and Home Dressmaking, ed. Barbara Burman. Oxford, U.K., 1999, pp. 269-84.
40. "The Overseas Boom in Door-to-Door Selling." Dun's Review (Nov. 1964), 85.
41. Özmucur, Süleyman, and Şevket Pamuk. "Real Wages and Standards of Living in the Ottoman Empire, 1489-1914." Journal of Economic History 62 (June 2002): 293-321.
42. Page Fernandez, Nancy. "Creating Consumers: Gender, Class, and the Family Sewing Machine." In The Culture of Sewing: Gender, Consumption and Home Dressmaking, ed. Barbara Burman. Oxford, U.K., 1999, pp. 157-68.
43. Peyrière, Monique. "L'industrie de la machine à coudre en France, 1830-1914." In La révolution des aiguilles. Habiller les Francais et les Américains, 19e-20e siècles, ed. L'École des Hautes Études en Sciences Sociales. Paris, 1996, pp. 95-114.
44. Pouillard, Véronique. "American Advertising Agencies in Europe: J. Walter Thompson's Belgian Business in the Inter-War Years." Business History 47 (Jan. 2005): 44-58.
45. Puttnam, Tim. "The Sewing Machine Comes Home." In The Culture of Sewing: Gender, Consumption, and Home Dressmaking, ed. Barbara Burman. Oxford, U.K., 1999, pp. 285-302.
46. Robinson, Daniel. "Marketing Gum, Making Meanings: Wrigley in North America, 1890-1930." Enterprise & Society 5 (March 2004): 4-44.
47. Schmitz, Christopher. "The World's Largest Industrial Companies of 1912." Business History 37 (Oct. 1995): 85-96.
48. Williamson, Jeffrey. "The Evolution of Global Labor Markets since 1830: Background Evidence and Hypotheses." Explorations in Economic History 32 (April 1995): 141-96.
49. Williamson, Oliver. "The Modern Corporation: Origins, Evolution, Attributes." Journal of Economic Literature 19 (Dec. 1981): 1537-68.
50. Carstensen, Fred. "American Multinational Corporations in Imperial Russia: Chapters on Foreign Enterprise and Russian Economic Development." Ph.D. diss., Yale University, 1976.
51. Clydebank District Library Archives, Clydebank, West Dunbartonshire, Scotland.
52. Singer Archives, State Historical Society of Wisconsin, Madison, Wisconsin.