Online image of multinational hotel brands on different language platforms

Journal of China Tourism Research

Volumn 6, Issue 3, 2010, Pages 279-295

  Huang, Joy ^a   Cai, Liping A ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

Correspondence analysis; Multinational hotel brands; Online brand image; Online language platforms

Indexed keywords

EID: 79960871282     PISSN: 19388160     EISSN: 19388179     Source Type: Journal    
DOI: 10.1080/19388160.2010.505134     Document Type: Article

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