Activity-based segmentation of Canadian domestic pleasure travelers to New Brunswick

International Journal of Hospitality and Tourism Administration

Volumn 12, Issue 3, 2011, Pages 202-224

  Choi, H S Chris ^a   Murray, Iain ^a   Kwan, Karen ^a  

^a UNIVERSITY OF GUELPH   (Canada)

Author keywords

Activity based segmentation; Canada; Consumer behavior; New Brunswick; Pleasure travel market; Segmentation

Indexed keywords

EID: 79960761373     PISSN: 15256480     EISSN: 15286499     Source Type: Journal    
DOI: 10.1080/15256480.2011.590736     Document Type: Article

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