Effective destination marketing through market segmentation by travel and leisure activities

Tourism Review

Volumn 58, Issue 4, 2003, Pages 12-20

  Boksberger, Philipp E ^a   Von Bartenwerffer, Torsten ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Destination marketing; Market segmentation; Swiss travel market; Travel and leisure activities

Indexed keywords

EID: 84992943380     PISSN: 16605373     EISSN: 17598451     Source Type: Journal    
DOI: 10.1108/eb058419     Document Type: Review

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