Exploring the role of film in promoting domestic tourism: A case study of AL Fayoum, Egypt

Journal of Vacation Marketing

Volumn 17, Issue 3, 2011, Pages 225-235

  Soliman, Dalia Mohammad ^a  

^a HELWAN UNIVERSITY   (Egypt)

Author keywords

domestic tourism; film induced tourism; perceived image; product placement

Indexed keywords

EID: 79960600861     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766711409183     Document Type: Article

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