Beyond Tokyo rainbow bridge: Destination images portrayed in Japanese drama affect Taiwanese tourists' perception

Journal of Vacation Marketing

Volumn 16, Issue 1, 2010, Pages 5-15

  Liou, Dian Yan ^a  

^a YU DA UNIVERSITY   (Taiwan)

Author keywords

Destination image; Film induced tourism; Ha ri (crazy for Japan); Trendy drama

Indexed keywords

EID: 75849157368     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766709356137     Document Type: Article

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