Are pricing policies an impediment to the success of customer solutions?

Industrial Marketing Management

Volumn 40, Issue 5, 2011, Pages 723-729

  Sharma, Arun ^a   Iyer, Gopalkrishnan R ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

Buyer seller relationships; Customer solutions; Pricing solutions; Value pricing

Indexed keywords

EID: 79960390178     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.06.002     Document Type: Article

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