Using a modified grey relation method for improving airline service quality

Tourism Management

Volumn 32, Issue 6, 2011, Pages 1381-1388

  Liou, James J H ^a   Hsu, Chao Che ^b   Yeh, Wen Chien ^c   Lin, Rong Ho ^a  

^a NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b TAMKANG UNIVERSITY   (Taiwan)

^c KAINAN UNIVERSITY   (Taiwan)

Author keywords

Airline; Customers' needs; Grey relation; Multiple criteria decision making (MCDM); Service quality; SERVQUAL

Indexed keywords

AIR TRANSPORTATION; AIRLINE INDUSTRY; COMPETITIVENESS; MODEL TEST; MODEL VALIDATION; MULTICRITERIA ANALYSIS; SERVICE SECTOR; TRANSPORTATION ECONOMICS;

TAIWAN;

EID: 79960315826     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.01.013     Document Type: Article

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