Maximizing and customer loyalty: Are maximizers less loyal?

Judgment and Decision Making

Volumn 6, Issue 4, 2011, Pages 307-313

  Lai, Linda ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Customer loyalty; Ego involvement; Maximizing; Regret; Satisficing

Indexed keywords

EID: 79960052194     PISSN: None     EISSN: 19302975     Source Type: Journal    
DOI: None     Document Type: Article

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