The earnings effects of marketing communication expenditures during recessions

Journal of Advertising

Volumn 40, Issue 2, 2011, Pages 5-24

  Graham, Roger ^a   Frankenberger, Kristina ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b WESTERN OREGON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959996695     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400201     Document Type: Article

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