Bringing in the target audience in bystander social marketing materials for communities: Suggestions for practitioners

Violence Against Women

Volumn 17, Issue 6, 2011, Pages 797-812

  Potter, Sharyn J ^a   Stapleton, Jane G ^a  

^a UNIVERSITY OF NEW HAMPSHIRE   (United States)

Author keywords

focus groups; social marketing campaigns; target audience members

Indexed keywords

ADULT; ARTICLE; CONSUMER; COOPERATION; EVALUATION; FEMALE; HUMAN; INFORMATION PROCESSING; MALE; RAPE; SOCIAL BEHAVIOR; SOCIAL MARKETING; STALKING; VIOLENCE;

ADULT; CONSUMER PARTICIPATION; EVALUATION STUDIES AS TOPIC; FEMALE; FOCUS GROUPS; HELPING BEHAVIOR; HUMANS; MALE; RAPE; SOCIAL MARKETING; SOCIAL RESPONSIBILITY; STALKING; VIOLENCE; YOUNG ADULT;

EID: 79959864334     PISSN: 10778012     EISSN: 15528448     Source Type: Journal    
DOI: 10.1177/1077801211410364     Document Type: Article

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