Improving the effectiveness of road safety campaigns: Current and new practices

IATSS Research

Volumn 34, Issue 2, 2011, Pages 80-86

  Hoekstra, Tamara ^a   Wegman, Fred ^a,b  

^a SWOV INSTITUTE FOR ROAD SAFETY RESEARCH   (Netherlands)

^b DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Automaticity; Evaluation; Fear appeals; Framing; Priming; Road safety campaigns

Indexed keywords

ACCIDENT PREVENTION; BEHAVIORAL RESEARCH; ROADS AND STREETS; TRANSPORTATION;

AUTOMATICITY; EVALUATION; FEAR APPEALS; FRAMING; PRIMING; ROAD SAFETY;

MOTOR TRANSPORTATION;

EID: 79959694618     PISSN: 03861112     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.iatssr.2011.01.003     Document Type: Article

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