Real or relevant beauty? Body shape and endorser effects on brand attitude and body image

Psychology and Marketing

Volumn 28, Issue 8, 2011, Pages 843-878

  D'Alessandro, Steven ^a   Chitty, Bill ^b  

^a MACQUARIE UNIVERSITY   (Australia)

^b MURDOCH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959366389     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20415     Document Type: Article

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