Green marketing and consumer behavior: The case of gasoline products

Journal of Transnational Management

Volumn 16, Issue 2, 2011, Pages 84-106

  Singh, Satyendra ^a   Vrontis, Demetris ^b   Thrassou, Alkis ^b  

^a UNIVERSITY OF WINNIPEG   (Canada)

^b UNIVERSITY OF NICOSIA   (Cyprus)

Author keywords

Consumer behavior; Environment; Gasoline; Green marketing; Purchasing behavior

Indexed keywords

EID: 79959294718     PISSN: 15475778     EISSN: 15475786     Source Type: Journal    
DOI: 10.1080/15475778.2011.571635     Document Type: Article

References (76)

1. Ajzen, I. & Fishbein, M. (1980). Understanding Attitudes and Predicting Behavior. Englewood Cliffs, NJ: Prentice-Hall.
2. Ajzen, I. & Fishbein, M. (1999). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice-Hall.
3. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
4. Alden, D. L., Steenkamp, J.-B. E. M., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. Journal of Marketing, 63, 75-87.
5. Arcury, T. A., Johnson, T. P., & Scollay, S. J. (1986). Ecological worldview and environmental knowledge: The new environmental paradigm. Journal of Environmental Education, 17, 35-40.
6. Anderson, T. & Cunningham, W. (1972). The socially conscious consumer. Journal of Marketing, 36, 23-31.
7. Bagozzi, R. & Baumgartner, H. (1994). The evaluation of structural equation models and hypothesis testing. In Bagozzi, R. (ed.), Principles of Marketing Research (pp. 386-422). Oxford, UK: Blackwell.
8. Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption pattern. Journal of Business Research, 17, 51-56.
9. Bettman, J. R. & Sujan, M. (1987). Research in Consumer Information Processing. Paper presented at the American Marketing Association, Chicago, IL.
10. Blackwell, R. J., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior (9th ed.). Cincinnati, OH: South Western-Thomson Learning.
11. Blackwell, R. J., Miniard, P. W., & Engel, J. F. (2006). Consumer Behaviour (10th international ed.).-Cincinnati, OH: South Western-Thomson Learning.
12. Carrigan, M., Szmigin, I., & Wright, J. (2004). Shopping for a better world? An interpretive study of the otential for ethical consumption within the older market. Journal of Consumer Marketing, 21, 401-417.
13. Clarke, Irvine. III (2001). Emerging value propositions for M-commerce. Journal of Business Strategies, 18(2), 133-148.
14. Churchill, G. & Peter, J. (1984). Research design effects on the reliability of rating scales: A meta analysis. Journal of Marketing Research, 21, 360-375.
15. Cronin, J. & Taylor, S. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56, 55-68.
16. Crosby, L., Gill, J., & Taylor, J. (1981). Consumer/voter behavior in the passage of the Michigan Container Law. Journal of Marketing, 45, 19-31.
17. Dess, G. & Robinson, R. (1984). Measuring organizational performance in the absence of objective measures: The case of the privately-held firm and conglomerate business unit. Strategic Management Journal, 5, 265-273.
18. DM (2008). DataMonitor-Global Oil & Gas Refining & Marketing: Industry Profile, Reference code: 0199-2260. Retrieved from www.dataminitor.com
19. Du Preez, J. P., Diamantopoulos, A., & Schlegelmilch, B. (1994). Product standardization and attribute saliency: A three-country empirical comparison. Journal of International Marketing, 2, 7-28.
20. Eagly, A. H. & Chaiken, S. (1993). The Psychology of Attitude. Fort Worth, TX: Harcourt Brace.
21. Esch, F. R., Langner, T., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product & Brand Management, 15, 98-105.
22. Foreman, S. (2000). Marketing assets: Branding communities, customer loyalty and relationships. Manager Update, 12.
23. GFF (2008). Green Fuels Forecast. Retrieved from www.greenfuelsforecast.com
24. Gilovich, T. (1991). How we know what isn't so: The fallibility of human reason in everyday life. New York, NY: Free Press.
25. Goode, M. H., Davies, F., Moutinho, L., & Jamal, A. (2005). Determining customer satisfaction from mobile phones: A neural network approach. Journal of Marketing Management, 21, 755-778.
26. Granzin, K. & Olson, J. (1991). An investigation of the characteristics of participants in conservation and environmental protection: An emphasis on helping behavior. In M. C. Gilly, F. R. Dwyer, T. W. Leigh, A. J. Dubinsky, M. L. Richins, D. Curry, A. Venkatesh, M. Kotabe, R. R. Dholakia, & G. E. Hills (Eds.), Chicago, IL: American Marketing Association, pp. 177-186.
27. Greenley, G. (1995). Market orientation and company performance, NJ: empirical evidence from UK companies. British Journal of Management, 6, 1-13.
28. Gupta, S. & Lehmann, D. R. (2002). What are your customers worth? Not all customers are created equal. You need to know their lifetime value, then compare the cost of acquiring, serving, and keeping them. Journal of Personal Selling and Sales Management, 22, 207-209.
29. Hailes, J. (2007). The New Green Consumer Guide. Somerset, NJ: Simon and Schuster.
30. Jaccard, J. (1981). Attitudes and behavior: Implications of attitudes towards behavioral alternatives. Journal of Experimental Social Psychology, 17, 286-307.
31. Johnson, M. D. & Puto, C. P. (1987). A review of consumer judgment and choice. In Houston, M. J. (Ed.) Review of Marketing (pp. 236-292). Chicago, IL: American Marketing Association.
32. Karna, J., Hansen, E., & Juslin, H. (2003). Social responsibility in environmental marketing planning. European Journal of Marketing, 37, 848-871.
33. Kassarjian, H. (1971). Incorporating ecology into marketing strategy: The case of air pollution. Journal of Marketing, 35, 61-65.
34. Keller, K. L. (1998). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Englewood Cliffs, NJ: Prentice Hall.
35. Kinnear, T. & Taylor, J. (1973). The effect of ecological concern on brand perception. Journal of Marketing Research, 10, 191-197.
36. Kinnear, T., Taylor, J., & Ahmed, S. (1974). Ecologically concerned consumers: Who are they? Journal of Marketing, 38, 20-24.
37. Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (2005). Principles of Marketing (4th European ed.). Upper Saddle River, NJ: Pearson Education.
38. Laufer, W. S. (2003). Social accountability and corporate greenwashing. Journal of Business Ethics, 43, 253-261.
39. Lord, C. G., Ross, L., & Lepper, M. R. (1979). Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. Journal of Personality Social Psychology, 37, 2098-2109.
40. Lovelock, C. H. & Wright, L. (2002). Principles of Servicemarketing and Management, (2nd ed.). Englewood Cliffs, NJ: Prentice Hall.
41. Marquandt, D. W. (1980). You standardize the predictor variables in your regression models: Discussion of a critique of some ridge regression methods by G. Smith and F. Campbell. Journal of American Statistical Association, 75, 87-91.
42. McCullough, M. E., Tsang, J., & Emmons, R. A. (2004). Gratitude in intermediate affective terrain: Links of grateful moods to individual differences and daily emotional experience. Journal of Personality and Social Psychology, 86, 295-309.
43. Menon, A. & Menon, A. (1997). Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategy. Journal of Marketing, 61, 51-67.
44. Mohai, P. (1992). Men, women and the environment: An examination of the gender gap in environmental concern and activism. Society and Natural Resources, 5, 1-19.
45. Mukherjee, A. & Hoyer, W. D., (2001). The effect of novel attributes on product evaluation. Journal of Consumer Research, 28, 462-473.
46. Murphy, P. (1978). Environmentally concerned consumers. In Jain, S. S. (Ed.), Proceedings of the 1978 Educator's Conference (pp. 316-320). Chicago, IL: American Marketing Association.
47. Naumann, E., Jackson, J. D., & Rosenbaum, M. (2001). How to implement a customer satisfaction program. Business Horizons, 44, 37.
48. NPN (2003). National Petroleum News, August, p. 6.
49. Nunnally, J. C. (1964). Educational Measurement and Evolution. New York, NY: McGraw Hill.
50. Palmer, A. & Ponsonby, S. (2002). The social construction of new marketing paradigms: The influence of personal perspective. Journal of Marketing Management, 18, 173-192.
51. Pearce, J., Freeman, E., & Robinson, R. (1987). The tenuous link between formal strategic planning and financial performance. Academy of Management Review, 12, 658-675.
52. Podsakoff, P. & Organ, D. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12, 531-544.
53. Rayner, L. & Easthope, G. (2001). Postmodern consumption and alternative medications. Journal of Sociology, 37, 157-178.
54. Roper Organization, Inc. (1990). The nvironment: Public attitudes and individual behavior, USA.
55. Rucker, D. D. & Petty, R. E. (2004). Emotion specificity and consumer behavior: Anger, sadness, and preference for activity. Motivation and Emotion, 28, 3-21.
56. Schiffman, L. G. & Kanuk, L. L. (2004). Consumer Behavior (8th international ed.). Englewood Cliffs, NJ: Prentice Hall.
57. Shamdasani, P., Chon-Lin, G., & Richmond, D. (1993). Exploring green consumers in an Oriental culture: Role of personal and marketing mix. Advances in Consumer Research, 20, 488-493.
58. Shell Canada Ltd. (2002). Showcase Sustainable Development in National Campaign. News release, Calgary, Alberta, January 9.
59. Singh, S. (2008). Business practices in emerging and re-emerging market. New York, NY: Macmillan.
60. Singh, S. (2010). Environmentally-friendly. In Robbins, Paul, Mansvelt, Juliana, R., & Geoffrey Golson, J. (Eds.). Green Consumerism. Thousand Oaks, PA: Sage.
61. Shocker, A. D., Srivastava, R., & Ruekert, R. W. (1994). Challenges and opportunities facing brand management: An introduction to the special issue. Journal of Marketing Research, 31, 149-158.
62. Stefoff, R. (1995). The American Environmental Movement. Facts on File. New York, NY: Facts on File.
63. Sullivan, G. B. & Strongman, K. T. (2003). Vacillating and mixed emotions: A conceptual-discursive perspective on contemporary emotion and cognitive appraisal theories through examples of pride. Journal of the Theory of Social Behavior, 33, 203-226.
64. Taylor, S. & Todd, P. (1995). Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions. International Journal of Research in Marketing, 12, 137-155.
65. Teel, T. L., Bright, A. D., Manfredo, M. J., & Brooks, J. J. (2006). Evidence of biased processing of natural resource-related information: A study of attitudes toward drilling for oil in the Artic National Wildlife Refuge. Society and Natural Resources, 19, 447-463.
66. Thogersen, J. & Olander, F. (2002). Human values and the emergence of a sustainable consumption pattern: A panel study. Journal of Economic Psychology, 23, 605-630.
67. Thrassou, A. & Vrontis, D. (2006). A small services firm marketing communications model for SME-dominated environments. Journal of Marketing Communications, 12, 183-202.
68. Thrassou, A. & Vrontis, D. (2009). A new consumer relationship model: The marketing communications application. Journal of Promotion Management, 15, 499-521.
69. Van Liere, K. & Dunlap, R. (1980). The social bases of environmental concern: A review of hypotheses, explanations and empirical evidence. Public Opinion Quarterly, 44, 181-197.
70. Vrontis, D. & Thrassou, A., (2007). A new conceptual framework for a business-consumer relationship. Marketing Intelligence and Planning, 25, 789-806.
71. Weiner, B. (2000). Attributional thoughts about consumer behavior. Journal of Consumer Research, 27, 82-87.
72. Wood, W. (2000). Attitude change: Persuasion and social influence. Annual Review of Psychology, 51, 539-570.
73. Yi, S. & Baumgartner, H. (2004). Coping with negative emotions in purchase-related situations. Journal of Consumer Psychology, 14, 3-17.
74. Zambuni, R. (1993). Developing brands across borders. Journal of Brand Management, 1, 22-29.
75. Zeithaml, V. A. & Bitner, M. J. (2003). Services marketing-Integrating customer focus across the firm (3rd ed.). New York, NY: McGraw Hill.
76. Zeithaml, V., Bitner, M. J., & Gremler, D. (2006). Services marketing-Integrating customer focus across the firm (4th international ed.). New York, NY: McGraw Hill Higher Education.