The role of channel quality in customer equity management

Journal of Business Research

Volumn 60, Issue 12, 2007, Pages 1243-1252

  Dong, Weimin ^a   Swain, Scott D ^a   Berger, Paul D ^b  

^a BOSTON UNIVERSITY   (United States)

^b BENTLEY COLLEGE   (United States)

Author keywords

Acquisition; Customer equity; Customer lifetime value; Decision calculus; Resource allocation; Retention

Indexed keywords

EID: 35348922268     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.05.005     Document Type: Article

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