Reducing customer dissatisfaction: How important is learning to reduce service failure?

Production and Operations Management

Volumn 20, Issue 4, 2011, Pages 491-507

  Lapré, Michael A ^a  

^a VANDERBILT UNIVERSITY   (United States)

Author keywords

customer dissatisfaction; learning curve; marketing; organizational learning; service failure

Indexed keywords

EID: 79959190314     PISSN: 10591478     EISSN: 19375956     Source Type: Journal    
DOI: 10.1111/j.1937-5956.2010.01149.x     Document Type: Article

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