Framework for modularity and customization: service perspective

Journal of Business & Industrial Marketing

Volumn 26, Issue 5, 2011, Pages 306-319

  Ulkuniemi, Pauliina ^a   Pekkarinen, Saara ^a   Bask, Anu ^a   Lipponen, Mervi ^a   Rajahonka, Mervi ^a   Tinnilä, Markku ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Customer service management; Mass customization; Networks; Service systems; Supplier relations

Indexed keywords

EID: 79958712968     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621111144370     Document Type: Article

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