Statistical package clustering may not be best for grouping consumers to understand their most liked products

Journal of Sensory Studies

Volumn 26, Issue 3, 2011, Pages 209-225

  Yenket, Renoo ^a   Chambers, Edgar ^a   Johnson, Dallas E ^b  

^a Sensory Analysis Center   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CLUSTER METHOD; CONSUMER SEGMENTS; MANUAL CLUSTERING; MEAN VALUES; NEW PRODUCT; STATISTICAL PACKAGES;

PRODUCT DEVELOPMENT;

CLUSTER ANALYSIS;

EID: 79958240218     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/j.1745-459X.2011.00337.x     Document Type: Article

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