The dynamics of search engine marketing for tourist destinations

Journal of Travel Research

Volumn 50, Issue 4, 2011, Pages 365-377

  Pan, Bing ^a   Xiang, Zheng ^b   Law, Rob ^c   Fesenmaier, Daniel R ^d  

^a Department of Teacher Education and Department of Sociology and Anthropology   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^d TEMPLE UNIVERSITY   (United States)

Author keywords

destination marketing; Internet; search engine marketing; tourism marketing; travel information search

Indexed keywords

INTERNET; MARKETING; TOURISM MARKET; TOURIST DESTINATION;

EID: 79958180229     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510369558     Document Type: Article

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