What combination of message characteristics determines hedonic and counter-hedonic preferences? An examination of the interplay between valence and semantic affinity

Media Psychology

Volumn 14, Issue 2, 2011, Pages 121-143

  Kim, Jinhee ^a   Oliver, Mary Beth ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79958142820     PISSN: 15213269     EISSN: None     Source Type: Journal    
DOI: 10.1080/15213269.2011.573462     Document Type: Article

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