'Don't forget to say thank you': The effect of an acknowledgement on donor relationships

Journal of Marketing Management

Volumn 26, Issue 7-8, 2010, Pages 593-611

  Merchant, Altaf ^a   Ford, John B ^b   Sargeant, Adrian ^c  

^a University of Washington Tacoma   (United States)

^b OLD DOMINION UNIVERSITY   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

Acknowledgements; Charitable giving; Donor relationship; Fundraising; Not for profit marketing; Relationship marketing

Indexed keywords

EID: 79958104583     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672571003780064     Document Type: Article

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