The impact of fit measures on the consumer evaluation of new co-branded products

Journal of Product Innovation Management

Volumn 28, Issue 4, 2011, Pages 455-469

  Bouten, Lisanne M ^a   Snelders, Dirk ^b   Hultink, Erik Jan ^c  

^a SAXION UNIVERSITY OF APPLIED SCIENCES   (Netherlands)

^b EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^c DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

BRAND IMAGE; CO-BRANDING; CONSUMER EVALUATION; EMPIRICAL STUDIES; MANAGERIAL PRACTICES; NETHERLANDS; NEW PRODUCT; NEW PRODUCT INTRODUCTIONS; POTENTIAL BENEFITS; PRODUCT CATEGORIES;

EID: 79955814128     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00819.x     Document Type: Article

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