Connected customer lifetime value: The impact of social media

Journal of Direct, Data and Digital Marketing Practice

Volumn 12, Issue 4, 2011, Pages 328-344

  Weinberg, Bruce D ^a   Berger, Paul D ^a,b  

^a BENTLEY UNIVERSITY   (United States)

^b Marketing Analytics (MSMA) Program   (United States)

Author keywords

connected customer lifetime value; customer lifetime value; Social media

Indexed keywords

EID: 79955591542     PISSN: 17460166     EISSN: 17460174     Source Type: Journal    
DOI: 10.1057/dddmp.2011.2     Document Type: Article

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