Stockouts in online retailing

Journal of Marketing Research

Volumn 48, Issue 2, 2011, Pages 342-354

  Jing, Xiaoqing ^a   Lewis, Michael ^b  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b EMORY UNIVERSITY   (United States)

Author keywords

Customer lifetime value; Customer relationship management; Customization; Stockouts; Yield management

Indexed keywords

EID: 79955434560     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.2.342     Document Type: Article

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