A behavioral-economic analysis of the essential value of brands

Behavioural Processes

Volumn 87, Issue 1, 2011, Pages 106-114

  Oliveira Castro, Jorge M ^a   Foxall, Gordon R ^b   Yan, Ji ^b,c   Wells, Victoria K ^d  

^a UNIVERSITY OF BRASILIA   (Brazil)

^b CARDIFF UNIVERSITY   (United Kingdom)

^c XIANGTAN UNIVERSITY   (China)

^d DURHAM UNIVERSITY   (United Kingdom)

Author keywords

Behavioral economics; Consumer behavior analysis; Demand elasticity; Humans; Purchase; Reinforcer quality

Indexed keywords

ELASTICITY; EXPERIMENTAL STUDY; LABORATORY METHOD; MAGNITUDE; MEASUREMENT METHOD; NUMERICAL MODEL; RELIABILITY ANALYSIS; THEORETICAL STUDY;

ARTICLE; BEHAVIOR; BEHAVIORAL SCIENCE; CONSUMER ATTITUDE; ECONOMIC ASPECT; FOOD INDUSTRY; HUMAN; REINFORCEMENT; RELIABILITY; SOCIAL ASPECT;

CHOICE BEHAVIOR; COMMERCE; HUMANS; MODELS, ECONOMIC; MODELS, PSYCHOLOGICAL; REINFORCEMENT (PSYCHOLOGY);

EID: 79954794884     PISSN: 03766357     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.beproc.2011.01.007     Document Type: Article

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