Consumer brand choice: Money allocation as a function of brand reinforcing attributes

Journal of Organizational Behavior Management

Volumn 30, Issue 2, 2010, Pages 161-175

  Oliveira Castro, Jorge M ^a   Foxall, Gordon R ^b   Wells, Victoria K ^b  

^a UNIVERSITY OF BRASILIA   (Brazil)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Behavioral economics; Behavioral perspective model; Brand choice; Consumer behavior analysis; Matching

Indexed keywords

EID: 77952898805     PISSN: 01608061     EISSN: 15408604     Source Type: Journal    
DOI: 10.1080/01608061003756455     Document Type: Article

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