Does Cue competition reduce conditioned liking of brands and products?

Psychology and Marketing

Volumn 28, Issue 5, 2011, Pages 520-538

  Walther, Eva ^a   Ebert, Irena ^b   Meinerling, Katrin ^a  

^a UNIVERSITY OF TRIER   (Germany)

^b FRIEDRICH SCHILLER UNIVERSITY JENA   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79953305658     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20399     Document Type: Article

References (34)

1. Baeyens, F., & De Houwer, J. (1995). Evaluative conditioning is a qualitatively distinct form of classical conditioning. Behaviour Research and Therapy, 33, 825-831.
2. Baeyens, F., Crombez, G., Van den Bergh, O., & Eelen, P. (1988). Once in contact always in contact: Evaluative conditioning is resistant to extinction. Advances in Behavioral Research and Therapy, 10, 179-199.
3. Baeyens, F., Eelen, P., Crombez, G., & Van den Bergh, O. (1992). Human evaluative conditioning: Acquisition trials, presentation schedule, evaluative style and contingency awareness. Behaviour Research and Therapy, 27, 279-287.
4. Baker, A. G., Mercier, P., Vallée-Tourangeau, F., Frank, R., & Pan, M. (1993). Selective associations and causality judgments: Presence of a strong causal factor may reduce judgments of a weaker one. Journal of Experimental Psychology: Learning, Memory, and Cognition, 19, 414-432.
5. Beckers, T., de Vicq, P., & Baeyens, F. (1999). Evaluative conditioning is insensitive to blocking. Psychologica Belgica, 49, 41-57.
6. Chapman, G. B., & Robbins, S. (1990). Cue interaction in human contingency judgment. Memory & Cognition, 18, 537-545.
7. De Houwer, J. (2007). A conceptual and theoretical analysis of evaluative conditioning. Spanish Journal of Psychology, 10, 230-241.
8. De Houwer, J., Thomas, S., & Baeyens, F. (2001). Associative learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. Psychological Bulletin, 127, 853-869.
9. Dickinson, A., & Shanks, D. (1985). Animal conditioning and human causality judgment. In L.-G. Nilsson & T. Archer (Eds.), Perspectives on learning and memory (pp 167-191). Hillsdale, NJ: Lawrence Erlbaum.
10. Dickinson, A., Shanks, D., & Evenden, J. (1984). Judgment of act-outcome contingency: The role of selective attribution. Quarterly Journal of Experimental Psychology, Section A: Human Experimental Psychology, 36, 29-50.
11. Ebert, I., & Walther, E. (2005). Evaluative conditioning and second-order conditioning in the consumer context. Unpublished manuscript, University of Heidelberg.
12. Field, A., & Moore, A. C. (2005). Dissociating the effects of attention and contingency awareness on evaluative conditioning effects in the visual paradigm. Cognition & Emotion, 19, 217-243.
13. Flaherty, K., & Pappas, J. M. (2000). Implicit personality theory in evaluation of brand extensions. Psychological Reports, 86, 807-818.
14. Gawronski, B., Walther, E., & Blank, H. (2005). Cognitive consistency and the formation of interpersonal attitudes: Cognitive balance affects the encoding of social information. Journal of Experimental Social Psychology, 41, 618-626.
15. Grossman, P. R., Till, B. D., & Priluck, R. (1989). The persistence of classically conditioned brand attitudes. Journal of Advertising, 27, 23-31.
16. Jones, C. R., Fazio, R. H., & Olson, M. A. (2009). Implicit misattribution as a mechanism underlying evaluative conditioning. Journal of Personality and Social Psychology, 96, 933-948.
17. Kamin, L. J. (1968). "Attention-like" processes in classical conditioning. In M. R. Jones (Ed.), Miami symposium on the prediction of behavior: Aversive stimulation (pp. 9-31). Miami: University of Miami Press.
18. Kim, J., Lim, J.-S., & Mukesh, B. (1998). The role of affect in attitude formation: A classical conditioning approach. Journal of the Academy of Marketing Science, 26, 143-152.
19. Kim, J., Allen, C. T., & Kardes, F. R. (1996). An investigation of the mediational mechanisms underlying attitudinal conditioning. Journal of Marketing Research, 33, 318-328.
20. Lipatova, O., Wheeler, D. S., & Vadillo, M. A. (2006). Recency-to-primacy shift in cue competition. Journal of Experimental Psychology: Animal Behavior Processes, 32. 396-406.
21. Mackintosh, N. J. (1971). An analysis of overshadowing and blocking. Quarterly Journal of Experimental Psychology, 23, 118-125.
22. Ohme, R. K. (2001). The implicit conditioning of consumer attitudes: Logo substitution effect. Polish Psychological Bulletin, 32, 71-78.
23. Olson, M. A., & Fazio, R. H. (2001). Implicit attitude formation through classical conditioning. Psychological Science, 12, 413-417.
24. Osselaer, S. M. J., & Alba, J. W. (2000). Consumer learning and brand equity. Journal of Consumer Research, 27, 1-16.
25. Pearce, J. M., & Hall, G. (1979). Loss of associability by a compound stimulus comprising excitatory and inhibitory elements. Journal of Experimental Psychology: Animal Behavior Processes, 5, 19-30.
26. Rescorla, R. A., & Wagner, A. R. (1972). A theory of Pavlovian conditioning: Variations in the effectiveness of reinforcement and nonreinforcement. In A. H. Black & W. F. Prokasy (Eds.), Classical conditioning II (pp. 64-99). New York: Appleton-Century-Crofts.
27. Rozin, P., Wrzesniewski, A., & Byrnes, D. (1998). The elusiveness of evaluative conditioning. Learning and Motivation, 29, 397-415.
28. Shanks, D. R. (1985). Forward and backward blocking in human contingency judgment. Quarterly Journal of Experimental Psychology B: Comparative and Physiological Psychology, 27, 1-21.
29. Sweldens, S., van Osselaer, S. M. J., & Janiszewski, C. (2010). Evaluative conditioning procedures and the resilience of conditioned brand attitudes. Journal of Consumer Research, 37, 473-489.
30. Till, B. D., & Priluck, R. L. (2000). Stimulus generalization in classical conditioning: An initial investigation and extension. Psychology & Marketing, 17, 55-72.
31. Waldmann, M. R., & Holyoak, K. J. (1992). Predictive and diagnostic learning within causal models: Asymmetries in cue competition. Journal of Experimental Psychology: General, 121, 222-236.
32. Walther, E. (2002). Guilty by mere association: Evaluative conditioning and the spreading attitude effect. Journal of Personality and Social Psychology, 82, 919-934.
33. Walther, E., Nagengast, B., & Trasselli, C. (2005). Evaluative conditioning in social psychology: Facts and speculations. Cognition & Emotion, 19, 175-196.
34. Wheeler, D. S., & Miller, R. R. (2007). Contrasting reduced overshadowing and blocking. Journal of Experimental Psychology: Animal Behavior Processes, 33, 349-359.