Creating economic value through social values: Introducing a culturally informed resource-based view

Organization Science

Volumn 22, Issue 2, 2011, Pages 432-448

  Maurer, Cara C ^a   Bansal, Pratima ^a   Crossan, Mary M ^a  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Culturally informed RBV; Culture; Economic value; Firm strategy; Organizational field populations; RBV; Social issues; Social movements; Social values

Indexed keywords

EID: 79953148095     PISSN: 10477039     EISSN: 15265455     Source Type: Journal    
DOI: 10.1287/orsc.1100.0546     Document Type: Article

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