How entertainment-education programmes promote dialogue in support of social change

Journal of Creative Communications

Volumn 4, Issue 3, 2009, Pages 185-208

  Papa, Michael J ^a   Singhal, Arvind ^b,c  

^a CENTRAL MICHIGAN UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT EL PASO   (United States)

^c Clinton School of Public Service in Little Rock   (United States)

Author keywords

dialogue; Entertainment education; parasocial interaction; social change

Indexed keywords

EID: 79953114610     PISSN: 09732586     EISSN: 09732594     Source Type: Journal    
DOI: 10.1177/097325861000400304     Document Type: Article

References (99)

1. Anderson, R., Baxter, L.A., & Cissna, K. (Eds) (2003). Dialogue: Theorizing difference in communication studies. Thousand Oaks, CA: SAGE Publications.
2. Arnett, R.C. (2001). Dialogic civility as pragmatic ethical praxis: An interpersonal metaphor for the public domain. Communication Theory, 11(3), 315-38.
3. Arnett, R.C., Arneson, P., & Bell, L.M. (2006). Communication ethics: The dialogic turn. The Review of Communication, 6(1-2), 62-92.
4. Bakhtin, M.M. (1984). Problems of Dostoevsky's poetics (C. Emerson, Ed. and Trans.). Minneapolis: University of Minnesota Press.
5. Bakhtin, M.M. (1990). Author and hero in aesthetic activity. In Holquist, M. & Liapunov, V. (Eds), Art and answerability: Early philosophical essays by MM. Bakhtin (pp. 4-256). Austin: University of Texas Press.
6. Bandura, A. (1995). Exercise of personal and collective efficacy in changing societies. In Bandura, A. (Ed.), Self-efficacy in changing societies (pp. 1-45). New York: Cambridge University Press.
7. Bandura, A. (1997). Self-efficacy: The exercise of control. New York: Freeman.
8. Bandura, A. (2004). Social cognitive theory for personal and social change by enabling media. In Singhal, A., Cody, M.J., Rogers, E.M. & M. Sabido (Eds.), Entertainment-education and social change: History, research, and practice (pp. 75-96). New York, NY: Routledge.
9. Barge, J.K. (2006). Dialogue, conflict, and community. In J.G. Oetzel & S. Ting-Toomey (Eds.), The Sage handbook of conflict communication: Integrating Theory, research, and practice (pp. 517-44). Thousand Oaks, CA: SAGE Publications.
10. Barge, J.K. & Little, M. (2002). Dialogical wisdom, communicative practice, and organizational life. Communication Theory, 12(4), 375-97.
11. Bathurst, R.J. (2004). Dialogue and communication: Exploring the centrifugal force metaphor. Communication Journal of New Zealand, 5(1), 22-40.
12. Baxter, L.A., Hirokawa, R., Lowe, J.B., Nathan, P., & Pearce, L. (2004). Dialogic voices in talk about drinking and pregnancy. Journal of Applied Communication Research, 32(3), 224-48.
13. Bell, E.L. & Forbes, L.C. (1994). Office folklore in the academic paperwork empire: The institutional space of gendered contexts. Text and Performance Quarterly, 14, 181-96.
14. Benson, S. (1992). "The clerking sisterhood": Rationalization and the work culture of saleswomen in American department stores, 1890-1960. In Mills, A.J. & Tancred, P. (Eds), Gendering organizational analysis (pp. 222-34). Newbury Park, CA: SAGE Publications.
15. Bryant, J. & Oliver, M.B. (2009). Media effects: Advances in theory and research. New York: Routledge.
16. Buber, M. (1958). I and thou. New York: Scribner.
17. Burke, K. (1945). A grammar of motives. Berkeley: University of California Press.
18. Burke, K. (1954/1984). Permanence and change. Los Altos, CA: Hermes Publications.
19. Burkhalter, S., Gastil, J., & Kelshaw, T. (2002). A conceptual definition and theoretical model of public deliberation in small face-to-face groups. Communication Theory, 12(4), 398-422.
20. Burrell, G. (1993). Eco and the bunnymen. In J. Hassard & M. Parker (Eds), Postmodernis and organizations (pp. 71-82). Newbury Park, CA: SAGE Publications.
21. Cissna, K.N. & Anderson, R. (1998). Theorizing about dialogic moments: The Buber-Rogers position and postmodern times. Communication Theory, 8(1), 63-104.
22. Collier, M.J. (2006). WSCA 2006 presidential address: Cultural positioning, dialogic reflexivity, and transformative/third spaces. Western Journal of Communication, 70(4), 263-69.
23. Collinson, D. (1994). Strategies of resistance: Power, knowledge, and resistance in the workplace. In J.M. Jermier, D. Knights, W.R. Nord (Eds), Resistance and power in organizations (pp. 25-68). London: Routledge.
24. DeTurk, S. (2006). The power of dialogue: Consequences of intergroup dialogue and their implications for agency and alliance building. Communication Quarterly, 54(1), 33-51.
25. Freire, P. & Shor, I. (1987). A pedagogy for liberation: Dialogues on transforming education. South Hadley, MA: Bergin & Garvey.
26. Gergen, K.J., Gergen, M.M., & Barrett, F.J. (2004). Dialogue: Life and death of the organization. In Grant, D., Hsrdy, C., Oswick, C. & Putnam, L. (Eds), The Sage handbook of organizational discourse (pp. 39-60). Thousand Oaks, CA: SAGE Publications.
27. Gramsci, A. (1971). Selections from prison notebooks (Q. Hoare & G. Nowell Smith, Trans.). New York: International.
28. Habermas, J. (1987). The theory of communicative action, Volume 2: A critique of functionalist reason. Boston: Beacon Press.
29. Habermas, J. (1989). The structural transformation of the public sphere: An inquiry into a category of bourgeois society. Cambridge: MIT Press.
30. Hammond, S.C., Anderson, R., & Cissna, K.N. (2003). The problematics of dialogue and power. In Kabfleisch, P.J. (Ed.), Communication Yearbook 27 (pp. 125-58). New York: Routledge.
31. Harris, R.J. (2009). Cognitive psychology of mass communication. Fifth Edition. New York: Routledge.
32. Harter, L.M., Sharma, D., Pant, S., Singhal, A., & Sharma, Y. (2007). Catalyzing social reform through participatory folk performances in rural India. In L. Frey & K. Carragee (Eds), Communication and social activism (pp. 285-314). Cresskill, New Jersey: Hampton Press.
33. Hawes, L.C. (1999). The dialogics of conversation: Power, control, vulnerability. Communication Theory, 9(3), 229-64.
34. Horton, D. & Wohl, R.R. (1956). Mass communication and para-social interaction. Psychiatry, 19, 215-29.
35. Issacs, W. (1999). Dialogue and the art of thinking together. New York: Currency.
36. Jacobson, T.L. (2000). Cultural hybridity and the public sphere. In Wilkins, K. (Ed.), Redeveloping communication for social change: Theory, practice, and power (pp. 55-72). New York: Rowman & Littlefield.
37. Janis, I. (1989). Crucial decisions. New York: Harper.
38. Jenkins, H. (1988). Star trek rerun, reread, rewritten: Fan writing as textual poaching. Critical Studies in Mass Communication, 5, 85-107.
39. Jermier, J.M., Knights, D., & Nord, W.R. (Eds) (1994). Resistance and power in organizations. London: Routledge.
40. Katz, E. & Lazarsfeld, P.F. (1955). Personal influence: The part played by people in the flow of mass communications. New York: The Free Press.
41. Katz, E., Liebes, T., & Berko, L. (1992). On commuting between television fiction and real life. Quarterly Review of Film and Video, 14, 157-78.
42. Kim, Y.M. & Marangwanda, C. (1997). Stimulating men's support for long-term contraception: A campaign in Zimbabwe. Journal of Health Communication, 2, 271-97.
43. Kivlin, J.E., Roy, P., Fliegel, F.C., & Sen, L.K. (1968). Communication in India: Experiments in introducing change. Hyderabad, India: National Institute of Community Development.
44. Lacayo, V. & Singhal, A. (2008). Popular culture with a purpose! Using edutainment media for social change. Den Haag, Netherlands: Oxfam-Novib.
45. Lamphere, L. (1985). Bringing the family to work: Women's culture on the shop floor. Feminist Studies, 11, 519-40.
46. Maguire, M. & Mohtar, L.E. (1994). Performance and the celebration of a subaltern counterpublic. Text and Performance Quarterly, 14, 238-52.
47. Mathur, J.C. & Neurath, P. (1959). An Indian experiment in farm radio forums. Paris: UNESCO.
48. McQuail, D. (2010) McQuail's communication theory. Sixth Edition. Beverley Hills, California: SAGE Publications.
49. Mumby, D.K. (1987). The political function of narrative in organizations. Communication Monographs, 54, 113-27.
50. Mumby, D.K. (1997). The problem of hegemony: Reading Gramsci for organizational communication studies. Western Journal of Communication, 61, 343-365.
51. Oetzel, J.G. & Ting-Toomey, S. (2003). Face concerns in interpersonal conflict: A cross-cultural empirical test of face negotiation theory. Communication Research, 30(6), 599-624.
52. Palmeri, J. (2004). When discourses collide: A case study of interprofessional collaborative writing in a medically oriented law firm. Journal of Business Communication, 41(1), 37-65.
53. Papa, M.J., Auwal, M.A., & Singhal, A. (1995). Dialectic of control and emancipation in organizing for social change: A multitheoretic study of the Grameen Bank in Bangladesh. Communication Theory, 5, 189-223.
54. Papa, M.J., Auwal, M.A., & Singhal, A. (1997). Organizing for social change within concertive control systems: Member identification, empowerment, and the masking of discipline. Communication Monographs, 64, 219-50.
55. Papa, M.J., Singhal, A., Law, S., Pant, S., Sood, S., Rogers, E.M., & Shefner-Rogers, C.L. (2000). Entertainment-education and social change: An analysis of parasocial interaction, social learning, collective efficacy, and paradoxical communication. Journal of Communication, 50(4), 31-55.
56. Papa, M.J., Singhal, A., & Papa, W.H. (2006). Organizing for social change: A dialectic journey of theory and praxis. New Delhi: SAGE Publications.
57. Pearce, W.B. & Pearce, K.A. (2000). Extending the theory of the coordinated management of meaning (CMM) through a community dialogue process. Communication Theory, 10(4), 405-23.
58. Perse, E.M. & Rubin, R.B. (1989). Attribution in social and parasocial relationships. Communication Research, 16, 59-77.
59. Piotrow, P., Rimon, J.G., II, Winnard, K., Kincaid, D.L., Huntington, D., & Convisser, J. (1990). Mass media family planning promotion in three Nigerian cities. Studies in Family Planning, 5, 265-74.
60. Reardon, C. (2003). Talking cure: A case study in communication for social change. Communication for social change working paper series. New York: The Rockefeller Foundation.
61. Rogers, E.M. (1962). Diffusion of innovations (1st ed.). New York: Free Press.
62. Rogers, E.M. (2003). Diffusion of innovations (5th ed.). New York: Free Press.
63. Rogers, E.M. & Kincaid, D.L. (1981). Communication networks: Toward a new paradigm for research. New York: Free Press.
64. Rogers, E.M., Singhal, A., & Quinlan, M.M. (2009). Diffusion of innovations. In Don W. Stacks and Michael Salwen (Eds), An Integrated Approach to Communication Theory and Research (pp. 418-34). Second Edition. New York: Routledge.
65. Rogers, E.M. & Steinfatt, T.M. (1999). Intercultural communication. Prospect Heights, IL: Waveland Press.
66. Rogers, E.M., Vaughn, P.W., Swalehe, R.M.A., Rao, N., Svenkerud, P., & Sood, S. (1999). Effects of an entertainment-education radio soap opera on family planning in Tanzania. Studies in Family Planning, 30(3), 193-211.
67. Rubin, A.M. & Perse, E.M. (1987). Audience activity and soap opera involvement: A uses and effects investigation. Human Communication Research, 14, 246-68.
68. Sengupta, A., Harter, L.M., & Singhal, A. (2008). The socio-spatial dynamics of identity construction in a gender and development communication initiative. Journal of Creative Communications, 3(3): 279-304.
69. Sharan, M. & Valente, T.W. (2002). Spousal communication and family planning adoption: Effects of a radio drama serial in Nepal. International Family Planning Perspectives, 28(1), 16-25.
70. Shotter, J. (2004). Expressing and legitimating 'actionable knowledge' from within 'the moment of acting'. Concepts and Transformation, 9(2), 205-29.
71. Singhal, A. (2010). Riding high on Taru fever: Entertainment-education broadcasts, ground mobilization, and service delivery in rural India. Entertainment-Education and Social Change Wisdom Series, Number 1 (pp. 1-20). Den Haag: Oxfam-Novib.
72. Singhal, A., Cody, M.J., Rogers, E.M., & Sabido, M. (Eds) (2004). Entertainment-education and social change: History, research, and practice. New York, NY: Routledge.
73. Singhal, A. & Dearing, J.W. (Eds) (2006). Communication of innovations: A journey with Ev Rogers. New Delhi: India: SAGE Publications.
74. Singhal, A., Papa, M.J., Sharma, D., Pant, S., Worrell, T., Muthuswamy, N.et al.(2006). Entertainment-education and social change: The communicative dynamics of social capital. Journal of Creative Communications, 1, 1-18.
75. Singhal, A., Rao, N., & Pant, S. (2006). Entertainment-education and possibilities for second-order social change. Journal of Creative Communications, 1(3), 267-83.
76. Singhal, A. & Rogers, E.M. (1999). Entertainment-education: A communication strategy for social change. New York, NY: Routledge.
77. Singhal, A. & Rogers, E.M. (2001). India's communication revolution: From bullock carts to cyber marts. New Delhi: SAGE Publications.
78. Singhal, A. & Rogers, E.M. (2002). A theoretical agenda for entertainment-education. Communication Theory, 14(2), 117-135.
79. Singhal, A., Sharma, D., Papa, M.J., & Witte, K. (2004). Air cover and ground mobilization: Integrating entertainment-education broadcasts with community listening and service delivery in India. In A. Singhal, M.J. Cody, E.M. Rogers, & M. Sabido (Eds). Entertainment-Education and Social Change: History, Research, and Practice (pp. 351-76). New York, NY: Routledge.
80. Smitherman, G. (1977). Talkin and testifying: The language of Black America. Detroit: Wayne State University Press.
81. Sood, S. (2004). The theory behind entertainment-education. In A. Singhal, M.J. Cody, E.M. Rogers, & M. Sabido (Eds) (2004). Entertainment-education and social change: History, research, and practice (pp. 143-79). New York, NY: Routledge.
82. Sood, S. & Rogers, E.M. (2000). Dimensions of parasocial interaction by letter-writers to a popular entertainment-education soap opera in India. Journal of Broadcasting and Electronic Media, 44(3), 389-414.
83. Stacey, R.D. (1996). Complexity and creativity in organizations. San Francisco: Berrett-Koehler.
84. Stewart, J. & Zediker, K. (2000). Dialogue as tensional, ethical practice. Southern Communication Journal, 65, 224-42.
85. Storey, D., Boulay, M., Karki, Y., Heckert, K., & Karmacharya, D. (1999). Impact of the integrated Radio Communication Project in Nepal, 1994-1997. Journal of Health Communication, 4, 271-94.
86. Storey, J.D. & Jacobson, T.L. (2004). Entertainment-education and participation: Applying Habermas to a population program in Nepal. In Singhal, A., Cody, M.J., Rogers, E.M., & M. Sabido (Eds) (2004). Entertainment-education and social change: History, research, and practice (pp. 292-320). Mahwah, New Jersey: Lawrence Erlbaum Associates.
87. Sypher, B.D., McKinley, M., Ventsam, S., & Elías. E. (2002). Fostering reproductive health through entertainment-education in the Peruvian Amazon: The social construction ofBienvenida Salud! Communication Theory, 12(2), 192-205.
88. Ting-Toomey, S. & Chung, L.C. (2005). Understanding intercultural communication. Los Angles: Roxbury.
89. Tovares, A.V. (2006). Public medium, private talk: Gossip about a TV show as "quotidian hermeneutics. Text and Talk, 26(4/5), 463-91.
90. Tufte, T. (2004). Soap operas and sense-making: Mediations and audience ethnography. In Singhal, A., Cody, M.J., Rogers, E.M., & Sabido, M. (Eds) (2004). Entertainment-education and social change: History, research, and practice (pp. 267-91). Mahwah, New Jersey: Lawrence Erlbaum Associates.
91. Usdin, S., Singhal, A., Shongwe, T., Goldstein, S., & Shabalala, A. (2004). No short cuts in entertainment-education. Designing Soul City step-by-step. In Singhal, A., Cody M., E. M. Rogers & M. Sabido (Eds), Entertainment-education and social change: History, research, and practice (pp. 153-76). Mahwah, New Jersey: Lawrence Erlbaum Associates.
92. Valente, T.W., Kim, Y.M., Lettenmaier, C., Glass, W., & Dibba, Y. (1994). Radio promotion of family planning in The Gambia. International Family Planning Perspectives, 20(3), 96-100.
93. Vaughan, P.W., Rogers, E.M., Singhal, A., & Swalehe, R.M. (2000). Entertainment-Education and HIV/AIDS Prevention: A Field Experiment in Tanzania. The Journal of Health Communication, 5, 81-100.
94. Wallack, L. (1990). Two approaches to health promotion in the mass media. World Health Forum, 11, 143-55.
95. Wang, H. & Singhal, A. (2008). Entertainment-education through digital games. In Ritterfeld, Ute, Cody, Michael J., & Vorderer, Peter (Eds), Serious games: Mechanisms and effects. New York: Routledge.
96. Yoder, P.S., Hornik, R., & Chirwa, B.C. (1996). Evaluating the program effects of a radio drama about AIDS in Zambia. Studies in Family Planning, 27(4), 188-204.
97. Yu, T. & Wen, W. (2004). Monologic and dialogic styles of argumentation: A Bakhtinian analysis of academic debates between mainland China and Taiwan. Argumentation, 18, 269-379.
98. Zoller, H.M. (2000). 'A place you haven't visited before': Creating the conditions for community dialogue. Southern Communication Journal, 65, 191-207.
99. Zoller, H.M. (2004). Dialogue as global issue management: Legitimizing corporate influence in the transatlantic business dialogue. Management Communication Quarterly, 18, 204-24.