Air cover and ground mobilization: Integrating entertainment-education broadcasts with community listening and service delivery in India

Entertainment-Education and Social Change: History, Research, and Practice

Volumn , Issue , 2003, Pages 351-375

  Singhal, Arvind ^a   Sharma, Devendra ^a   Papa, Michael J ^b   Witte, Kim ^c,d  

^a OHIO UNIVERSITY   (United States)

^b CENTRAL MICHIGAN UNIVERSITY   (United States)

^c JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH   (United States)

^d MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749431431     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410609595     Document Type: Chapter

References (27)

1. Auwal, M. A., & Singhal, A. (1992). The diffusion of Grameen Bank in Bangladesh: Lessons learned about alleviating rural poverty. Knowledge: Creation, Diffusion, Utilization, 14, 7-28.
2. Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice-Hall.
3. Bandura, A. (1995). Exercise of personal and collective efficacy in changing societies. In A. Bandura (Ed.), Self-efficacy in changing societies (pp. 1-45). NewYork: Cambridge University Press.
4. Bandura, A. (1997). Self-efficacy: The exercise of control. New York: Freeman.
5. Boal, A. (1979). The theatre of the oppressed. New York: Urizen Books.
6. Burke, K. (1945). A grammar of motives. Berkeley, CA: University of California Press.
7. Burrell, G. (1993). Eco and the bunnymen. In J. Hassard & M. Parker (Eds.), Postmodernism and organizations (pp. 71-82). Newbury Park, CA: Sage.
8. Freire, P. (1970). Pedagogy of the oppressed. NY: Continuum.
9. Gramsci, A. (1971). Selections from the prison notebooks. (Q. Hoare & G. Nowell Smith, Trans.). New York: International.
10. Horton, D., & Wohl, R. R. (1956). Mass communication and parasocial interaction. Psychiatry, 19, 215-229.
11. Katz, E., Liebes, T., & Berko, L. (1992). On commuting between television fiction and real life. Quarterly Review of Film and Video, 14, 157-178.
12. Kivlin, J. E., Roy, P., Fliegel, F. C., & Sen, L. K. (1968). Communication in India: Experiments in introducing change. Hyderabad: National Institute of Community Development.
13. Mathur, J. C., & Neurath, P. (1959). An Indian experiment in farm radio forums. Paris: UNESCO.
14. Mumby, D. K. (1997). The problem of hegemony: Rereading Gramsci for organizational communication studies. Western Journal of Communication, 61, 343-375.
15. Papa, M. J., Auwal, M. A., & Singhal, A. (1995). Dialectic of control and emancipation in organizing for social change: A multitheoretic study of the Grameen Bank in Bangladesh. Communication Theory, 5, 189-223.
16. Papa, M. J., Auwal, M. A., & Singhal, A. (1997). Organizing for social change within concertive control systems: Member identification, empowerment, and the masking of discipline. Communication Monographs, 64, 219-250.
17. Papa, M. J., Singhal, A., Law, S., Pant, S., Sood, S., Rogers, E. M., & Shefner-Rogers, C.L. (2000). Entertainment-education and social change: An analysis of parasocial interaction, social learning, collective efficacy, and paradoxical communication. Journal of Communication, 50(4), 31-55.
18. Perse, E. M., & Rubin, R. B. (1989). Attribution in social and parasocial relationships. Communication Research, 16, 59-77.
19. Rogers, E. M., & Kincaid, D. L. (1981). Communication networks: Toward a new paradigm for research. New York: Free Press.
20. Rubin, A. M., & Perse, E.M. (1987). Audience activity and soap opera involvement: A uses and effects investigation. Human Communication Research, 14, 246-268.
21. Rushton, J. P. (1975). Generosity in children: Immediate and long-term effects of modeling, preaching, and moral judgment. Journal of Personality and Social Psychology, 31, 459-466.
22. Rushton, J. P. (1976). Socialization and the altruistic behavior of children. Psychological Bulletin, 83, 898-913.
23. Singhal, A., & Rogers, E. M. (1999). Entertainment-education: A communication strategy for social change. Mahwah, NJ: Lawrence Erlbaum Associates.
24. Singhal, A., & Rogers, E. M. (2001). India's communication revolution: From bullock carts to cyber marts. Thousand Oaks, CA: Sage.
25. Singhal, A., & Rogers, E.M. (2003). Combating AIDS: Communication strategies in action. Thousand Oaks, CA: Sage.
26. Sood, S., & Rogers, E. M. (2000). Dimensions of parasocial interaction by letter-writers to a popular entertainment-education soap opera in India. Journal of Broadcasting and Electronic Media, 44(3), 389-414.
27. Weick, K. (1979). The social psychology of organizing. (2nd ed.). Reading, MA: Addison-Wesley.