Is it the review or the reviewer? A multi-method approach to determine the antecedents of online review helpfulness

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2011, Pages

  Connors, Laura ^a   Mudambi, Susan M ^a   Schuff, David ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CONTROLLED EXPERIMENT; MULTI-METHOD APPROACH; POTENTIAL VALUES; PURCHASE DECISION;

ELECTRONIC COMMERCE; PURCHASING; SALES; SYSTEMS SCIENCE;

QUALITY CONTROL;

EID: 79952903527     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2011.260     Document Type: Conference Paper

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