Trademarks in the linguistic landscape: Methodological and theoretical challenges in qualifying brand names in the public space

International Journal of Multilingualism

Volumn 7, Issue 3, 2010, Pages 197-210

  Tufi, Stefania ^a   Blackwood, Robert ^a  

^a UNIVERSITY OF LIVERPOOL   (United Kingdom)

Author keywords

Brand names; Linguistic landscape; Marketing; Social psychology; Trademarks

Indexed keywords

EID: 79952878278     PISSN: 14790718     EISSN: None     Source Type: Journal    
DOI: 10.1080/14790710903568417     Document Type: Article

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