On the pragmatics of shop signs in Jordan

Journal of Pragmatics

Volumn 26, Issue 3, 1996, Pages 407-416

  El Yasin, Mohammed K ^a   Mahadin, Radwan S ^a  

^a YARMOUK UNIVERSITY   (Jordan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030242151     PISSN: 03782166     EISSN: None     Source Type: Journal    
DOI: 10.1016/0378-2166(95)00017-8     Document Type: Article

References (11)

1. Bhatia, Tej K., 1992. Discourse functions and pragmatics of mixing: Advertising across cultures. World Englishes 11 (2/3): 195-215.
2. Brown, G. and G. Yule, 1983. Discourse analysis. Cambridge: Cambridge University Press.
3. El-Yasin, Mohammed K., in preparation. The language of Jordan television advertisements.
4. Fishman, Joshua A., 1972. Language and nationalism. Rowley, MA: Newbury House.
5. Halliday, M.A.K. and Ruqaiya Hasan, 1985. Language, context, and text; Aspects of language in a social-semiotic perspective. Victoria: Deakin University.
6. Hurford, J.R. and B. Heasley, 1983. Semantics: A coursebook. Cambridge: Cambridge University Press.
7. Levinson, S.C., 1983. Pragmatics. Cambridge: Cambridge University Press.
8. Polk, William R., 1970. Introduction to Jaroslav Stetkevych, The Modern Arabic literary language, xi-xix. Chicago, IL: University of Chicago Press.
9. Salih, M.H. and M.K. El-Yasin, 1994. The spread of foreign business names in Jordan: A sociolinguistic perspective. Abhath Al-Yarmouk 12(2): 37-50.
10. de Waard, Jan and Eugene Nida, 1986. From one language to another. Nashville, Camden, New York: Thomas Nelson.
11. Zughoul, M.R., 1988. al-laafitaatu fi al-(Latin letter glottal stop)urdunni: diraasatun lughawiyyatun al-(Latin letter glottal stop)ijtimaa9iyyatun liba9di jawaanibi ghurbatina al-hadaariyyah (Signs in Jordan: A sociolinguistic study of some aspects of our cultural alienation). In: The Jordanian Academy of Arabic and The Arabic Department at the University of Jordan, eds., nadwatu al-(Latin letter glottal stop)izdiwaajiyyati fi al-lughati al-9arabiyyah (Seminar on Arabic diglossia), 25-36. Amman: University of Jordan Press.