Dedicated and generic marketing strategies: The disconnection between geographical indications and consumer behavior in Italy

British Food Journal

Volumn 113, Issue 3, 2011, Pages 419-435

  Adinolfi, Felice ^a   de Rosa, Marcello ^b   Trabalzi, Ferruccio ^c  

^a UNIVERSITY OF BOLOGNA   (Italy)

^b UNIVERSITY OF CASSINO AND SOUTHERN LAZIO   (Italy)

^c IOWA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Italy; Marketing strategy

Indexed keywords

EID: 79952805655     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701111116473     Document Type: Article

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