Battling the bulge: menu board calorie legislation and its potential impact on meal repurchase intentions

Journal of Consumer Marketing

Volumn 28, Issue 2, 2011, Pages 104-113

  Bates, Kenneth ^a   Burton, Scot ^b   Howlett, Elizabeth ^b   Huggins, Kyle ^c  

^a UNIVERSITY OF SAN DIEGO   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

^c JAMES MADISON UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Labelling; Nutrition; Obesity; Restaurants; United States of America

Indexed keywords

EID: 79952744095     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761111115944     Document Type: Article

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